Temperature Pro is an HVAC company with branches all across the US. They approached us to help them reach the Richmond neighborhood and help make them stand out amongst the competition. Temp Pro wanted to focus on not just HVAC service being available, but that through new and clean systems, they could offer cleaner air. I drafted initial ideas of bringing the outside in, and collaged indoor photos with beautiful outside scenery to represent the beautiful high quality air that they could offer.
Through further development, we officially started with "so you can breathe in all of life's moments." We combined that phrase with warm, welcoming imagery of various people inside their homes, in a campaign that ran through Google ads. We developed another campaign focused on Temp Pro's availability in the Richmond area, so our team went out and photographed the surrounding neighborhoods, to let Richmond know that amongst the various HVAC groups available, Temp Pro is here to serve you as well.